• Blogs
  • Marytine
  • Nike and Adidas: Different strategies for telling their brand stories 1

Nike and Adidas: Different strategies for telling their brand stories 1

How do companies that sell comparable products or offer similar services differentiate themselves? What makes one brand stand out from the next? We know that numerous touchpoints are critical in influencing how we perceive and experience brands.

 Nike Free Running Shoes Retail store layouts and displays, websites, commercials and sponsorships all help shape our opinions.

Take Nike and Adidas, for example. Both companies produce roughly identical product lines of sporting footwear, apparel and equipment. They scored similarly in our 2012 Global Brand Simplicity Index, with Adidas ranking #29 and Nike at #33. These global giants are household names. Nike Free Run New Arrival We know what they sell, but do we know how differently they tell their respective brand stories? And how does simplicity factor in?

In my local mall there are both Adidas and Nike stores, but they sell their products in very different ways. The Adidas store offers a fairly traditional sporting goods store layout—apparel in the front and a wall of shoes in the back. Nike takes an alternative approach, dividing the store by sport. Nike Air Presto Anti-Fur In each section—basketball, soccer, running, etc.
Customers are surrounded by Nike’s vision of a particular sport and all of the products it sells to make that vision a reality.



Book Of Like is the best advanced dating social networking service to connect people online with social media date interaction among other living near or far away, as well as your family and friends too, if you wish.




Invite others to join and start friendly and interesting conversations.
That's how people get to know each other in real life and in cyberspace


The best examples of couples who started dating for one or more years and today they remain married happy everafter, are usually the divorced men and women with one or two marriage experiences already. That's fine if this is your first date of a lifetime or you are more experienced. There is always going to be someone special for you waiting in this relationships website. Let's turn the Book Of Like into a Book Of Love shall we? From all free online dating sites, we are already the best social networking service pairing people to people with date a live online dating, chats, news, videos, photos, opinions, date ideas, recipes, and so on. Close your other basic boring social medias like Facebook and broaden your horizons. The Book Of Like Free Dating Site Online Of Live Social Networks, Date Chat Rooms Online, and Real Connections...Is Ready To Roll!