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  • Nike and Adidas: Different strategies for telling their brand stories 2

Nike and Adidas: Different strategies for telling their brand stories 2

Nike and Adidas also have different strategies in how they communicate with customers online. For example, Nike Golf is a fully integrated part of Nike.com. Like the in-store experience, Nike Golf is a one-stop destination for all things golf. Discount Nike Free Shoes Nike has created a narrative around its golf products the same way it did in its store layout. Nike isn’t selling you a pair of golf spikes, it’s selling you Nike Golf.

Adidas Golf, on the other hand, has its own separate website, which is co-branded with TaylorMade and Ashworth, two other golf brands it owns. Nike Free 5.0 Olympic Edition What I find most interesting is that you can’t access Adidas Golf from the Adidas.com website. It’s a completely different URL.

In my opinion, Nike’s strategy of developing a distinctive identity for each sport is smart and effective. While Nike is always the overarching brand, every sport is presented on its own, with its own story. NIKE Dynamo Free (PS) Nike provides customers with a simpler, more cohesive experience that shines through loud and clear.



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